I began making fishing rods as a fun hobby in 2005, driven by my passion for fishing and craftsmanship.

What started as a small, personal project quickly grew into a full-fledged business.

 

As I began competing in fishing tournaments, I realized a need for high-quality, customized lures, which inspired me to create my own.

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In 2010, I expanded my business to include soft plastic lures. The response was incredible, and the business grew rapidly.

 

By 2014, I had developed 10 unique styles of lures, each designed with a specific purpose and fishing technique in mind.

 

Today, my collection includes 19 distinct styles of plastic lures, available in nearly every color imaginable. My dedication to quality, innovation, and the fishing community has been the driving force behind the success and expansion of my brand.